Digital Advertising

广告展示, 广告印象

The company's new commercial generated 500,000 ad impressions during its first day on air.

公司的新广告在播出的第一天就产生了50万次广告展示。

点击率, 点进率

The click-through rate of the email campaign improved after we added a more compelling subject line.

在我们添加了一个更有吸引力的主题行后，电子邮件活动的点击率提高了。

转化率, 转换率

The website's conversion rate improved after they updated the design and added clearer call-to-action buttons.

网站的转化率在他们更新设计和添加更清晰的行动号召按钮后有所提高。

每次点击费用, 单次点击成本

We set a budget for the cost-per-click to make sure we do not overspend on ads.

我们为每次点击费用设定了预算，以确保我们不会在广告上超支。

广告投放, 广告位置

The company spent a lot of time planning the best ad placement to reach young professionals.

公司花了很多时间规划最佳的广告投放以触达年轻专业人士。

定向广告, 个性化广告

The store used targeted advertising to show their sale ads to people who had previously bought similar items.

该商店使用定向广告向之前购买过类似商品的人展示他们的销售广告。

广告跟踪, 广告监测

Ad tracking helps businesses see which of their ads are getting the most attention.

广告跟踪帮助企业了解哪些广告获得了最多的关注。

广告活动, 营销活动

The company launched an advertising campaign featuring popular influencers to promote their new line of skincare products.

该公司推出了一项广告活动，邀请受欢迎的网红来推广他们的新系列护肤品。

广告定位, 广告定向

The company used ad targeting to reach young adults interested in fitness products.

该公司使用广告定位来接触对健身产品感兴趣的年轻人。

再定位, 再营销

The brand used retargeting to follow up with me after I visited their site but didn’t make a purchase.

该品牌使用重定向在我访问他们的网站但没有购买后进行跟进。

可见性, 可视能力

The marketing team tracks the viewability of our ads to ensure they are being seen by the right audience.

营销团队跟踪我们广告的可见性，以确保它们被正确的受众看到。

原生广告, 整合广告

An online news website may feature native advertising in the form of sponsored articles or promoted posts that blend seamlessly with the editorial content.

一个在线新闻网站可能以赞助文章或推广帖子的形式展示原生广告，这些内容与编辑内容无缝融合。

搜索引擎优化, SEO

Good search engine optimization can help small businesses get noticed online.

良好的搜索引擎优化可以帮助小型企业在网上获得关注。

搜索引擎营销, 搜索引擎广告

After launching their search engine marketing campaign, the store saw an increase in online sales and website visits.

在推出他们的搜索引擎营销活动后，该商店看到了在线销售额和网站访问量的增加。

按点击付费, 每次点击费用

The company used a pay-per-click campaign to attract more customers to their website.

该公司使用按点击付费活动来吸引更多客户访问他们的网站。

地理定位, 地理定向

The restaurant chain uses geotargeting to offer special deals to people in the area during lunchtime.

这家连锁餐厅使用地理定位在午餐时间为该地区的人们提供特别优惠。

分割测试, A/B测试

The marketing team used split testing to see which version of the email led to more sign-ups.

营销团队使用拆分测试来查看哪个版本的电子邮件带来了更多的注册。

实时竞价, 即时竞标

The company used real-time bidding to show ads to users who were most likely to be interested in their products.

该公司使用实时竞价向最可能对其产品感兴趣的用户展示广告。

网红营销, 影响力营销

Influencer marketing has become a powerful tool for brands to reach younger audiences through social media.

影响者营销已成为品牌通过社交媒体触达年轻受众的有力工具。

广告拍卖, 广告竞价过程

The company won the ad auction, and their ad is now displayed at the top of the search results.

该公司赢得了广告拍卖，他们的广告现在显示在搜索结果顶部。

广告网络, 广告平台

The website works with an ad network to display relevant ads to visitors.

该网站与广告网络合作，向访问者展示相关广告。

元广告, 广告服务的广告

In a world of constant ads, meta-advertising makes you stop and think about how advertisers shape the messages we see.

在一个充满持续广告的世界里，元广告让你停下来思考广告商如何塑造我们看到的讯息。

展示广告, 显示广告

The website had a display ad for the new smartphone that caught my eye.

网站上有一个新智能手机的展示广告吸引了我的注意。

广告节目, 电视购物

The infomercial for the new kitchen appliance demonstrated its multiple uses and featured testimonials from satisfied customers.

新厨房电器的广告节目展示了它的多种用途，并收录了满意顾客的推荐。

产品植入, 嵌入式广告

The latest blockbuster movie featured prominent product placement, with the main character driving a luxury sports car brand throughout the film.

最新的热门电影以显著的产品植入为特色，主角在整个电影中驾驶着一款豪华跑车品牌。

直接营销, 直销

The company launched a direct marketing campaign by sending personalized emails to potential customers, offering them exclusive discounts.

该公司通过向潜在客户发送个性化电子邮件，提供独家折扣，发起了一场直接营销活动。

电话营销, 电话销售

The company's telemarketing team contacted potential clients to inform them about the new product line and offer special promotions.

公司的电话营销团队联系了潜在客户，告知他们新产品线并提供特别促销。

病毒式营销, 病毒式广告

The brand's latest video ad utilized viral marketing techniques, rapidly spreading across social media platforms and garnering millions of views.

该品牌的最新视频广告利用了病毒式营销技术，迅速在社交媒体平台上传播并获得了数百万的观看次数。

品牌内容, 赞助内容

The fashion brand partnered with a popular lifestyle blogger to create branded content featuring their latest collection, seamlessly integrating product placements into her blog posts and social media channels.

该时尚品牌与一位受欢迎的生活方式博主合作，创建了品牌内容，展示了他们的最新系列，将产品植入无缝地融入了她的博客文章和社交媒体渠道。

黑暗广告, 隐形定向广告

A political campaign might use dark advertising to target specific demographics with tailored messages, without revealing those ads to the opponent or the general public.

政治竞选可能会使用暗广告来针对特定人群发送定制信息，而不向对手或公众透露这些广告。

The marketing team implemented various strategies for conversion rate optimization, including website redesign, A/B testing, and personalized messaging.

参与式营销, 关系营销

The tech company used engagement marketing strategies by hosting live webinars and interactive Q&A sessions to connect with potential customers and build brand loyalty.

这家科技公司通过举办实时网络研讨会和互动问答环节，运用参与式营销策略与潜在客户建立联系并建立品牌忠诚度。

真相零时刻, 购买决策的零点时刻

Before making a purchase decision, consumers often reach the zero moment of truth by reading online reviews and watching product demonstrations on YouTube.

在做出购买决定之前，消费者通常通过阅读在线评论和在YouTube上观看产品演示来达到零关键时刻。

再营销, 重新营销

The online retail store implemented a remarketing campaign to target users who had visited their website but left without making a purchase, showing them personalized ads on other websites they visited.

在线零售商店实施了一项再营销活动，针对那些访问过其网站但未进行购买就离开的用户，在他们访问的其他网站上向他们展示个性化广告。

超个性化, 高级个性化

E-commerce platforms use hyper-personalization by analyzing users' browsing and purchase histories to recommend products that match their individual preferences and needs.

电子商务平台通过分析用户的浏览和购买历史来推荐符合其个人偏好和需求的产品，从而使用超个性化。

横幅广告, 广告横幅

The website displayed a banner ad at the top of the page promoting a special sale on clothing.

网站在页面顶部显示了一个横幅广告，宣传服装的特价销售。