pay-per-click - Definition & Meaning

a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertisinga digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising

Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked by a user. It is commonly used in search engine advertising, where ads appear alongside search results for specific keywords. Advertisers bid on keywords, and when a user searches for those terms, the ads are displayed. The advertiser only pays when the user clicks on the ad, making it a cost-effective way to drive targeted traffic to a website. PPC is often used to complement other marketing efforts, such as search engine optimization, to increase visibility and attract customers.Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked by a user. It is commonly used in search engine advertising, where ads appear alongside search results for specific keywords. Advertisers bid on keywords, and when a user searches for those terms, the ads are displayed. The advertiser only pays when the user clicks on the ad, making it a cost-effective way to drive targeted traffic to a website. PPC is often used to complement other marketing efforts, such as search engine optimization, to increase visibility and attract customers.

例句

The company used a pay-per-click campaign to attract more customers to their website.
该公司使用按点击付费活动来吸引更多客户访问他们的网站。
With pay-per-click advertising, businesses only pay when someone clicks on their ad.
通过按点击付费广告，企业只有在有人点击他们的广告时才付费。
He was impressed by how pay-per-click ads helped increase website visits quickly.
他对按点击付费广告如何帮助快速增加网站访问量印象深刻。