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展厅现象, 店内检查
the practice of visiting a physical store to examine a product before purchasing it online, often at a lower price
- Many consumers engage in showrooming by browsing items at brick-and-mortar stores to get a feel for them before making their final purchase online.
许多消费者通过实体店浏览商品来进行展厅现象，以便在最终在线购买前感受它们。
- The rise of showrooming has prompted retailers to implement strategies to combat it, such as offering price matching or exclusive in-store discounts.
展厅现象的兴起促使零售商实施策略来对抗它，例如提供价格匹配或独家店内折扣。
- Showrooming is particularly common for big-ticket items like electronics and furniture, where shoppers want to see and touch the product before committing to buy.
展厅现象在电子产品和家具等高价商品中尤为常见，购物者希望在决定购买前能看到并触摸产品。
- Some retailers have embraced showrooming by providing interactive displays and knowledgeable staff to enhance the shopping experience and encourage customers to make purchases in-store.
一些零售商通过提供互动展示和知识渊博的员工来接受展厅购物，以提升购物体验并鼓励顾客在店内购买。
- Showrooming can be frustrating for traditional retailers, who invest in maintaining physical stores only to lose sales to online competitors offering lower prices.
展厅现象对于传统零售商来说可能令人沮丧，他们投资于维持实体店，结果却因在线竞争对手提供更低价格而失去销售。