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the practice of visiting a physical store to examine a product before purchasing it online, often at a lower price
- Many consumers engage in showrooming by browsing items at brick-and-mortar stores to get a feel for them before making their final purchase online.
- The rise of showrooming has prompted retailers to implement strategies to combat it, such as offering price matching or exclusive in-store discounts.
- Showrooming is particularly common for big-ticket items like electronics and furniture, where shoppers want to see and touch the product before committing to buy.
- Some retailers have embraced showrooming by providing interactive displays and knowledgeable staff to enhance the shopping experience and encourage customers to make purchases in-store.
- Showrooming can be frustrating for traditional retailers, who invest in maintaining physical stores only to lose sales to online competitors offering lower prices.