positioning strategy
复数形式
positioning strategies
1
定位策略, 定位计划
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
A positioning strategy is a marketing approach that focuses on creating a distinct image or identity for a product, brand, or service in the minds of consumers. The goal is to highlight unique features, benefits, or values that set it apart from competitors. This strategy involves identifying the target audience, understanding their needs, and positioning the product in a way that appeals to those needs, often by emphasizing quality, price, or innovation. The aim is to make the product seem more attractive or relevant to the audience.
- The luxury car brand developed a positioning strategy that emphasized its vehicles' superior performance and exclusivity, appealing to high-income customers who value prestige.
这家豪华汽车品牌制定了一项定位策略，强调其车辆的卓越性能和排他性，吸引了重视声望的高收入客户。
- A health food company implemented a positioning strategy by marketing their products as organic, non-GMO, and sustainably sourced, targeting environmentally conscious consumers.
一家健康食品公司通过将其产品营销为有机、非转基因和可持续采购，针对环保意识强的消费者，实施了定位策略。
- The tech startup's positioning strategy focused on its innovative and user-friendly interface, differentiating itself from competitors by highlighting ease of use and cutting-edge technology.
这家科技初创公司的定位策略专注于其创新和用户友好的界面，通过强调易用性和尖端技术来区别于竞争对手。
- A budget airline employed a positioning strategy that emphasized low fares and no-frills service, attracting price-sensitive travelers looking for affordable flight options.
一家廉价航空公司采用了一种定位策略，强调低票价和朴素服务，吸引了寻找实惠航班选择的价格敏感旅行者。
- The skincare brand's positioning strategy revolved around its use of natural and hypoallergenic ingredients, positioning itself as the go-to choice for individuals with sensitive skin.
该护肤品牌的定位策略围绕其使用天然和低致敏性成分展开，将自身定位为敏感肌肤人群的首选。