hoist your sail when the wind is fair
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used to suggest that when conditions are favorable for success, one should act quickly to achieve their goals
The origin of the proverb "hoist your sail when the wind is fair" is linked to sailing, where sailors take advantage of favorable winds to move forward efficiently. It encourages timely action rather than hesitation, as waiting too long may cause the chance to pass. However, it also implies the need for awareness and preparation, since acting without readiness can lead to missed opportunities or unintended consequences.
- As a small business owner, you need to be ready to launch your new product when the market conditions are right, and hoist your sail when the wind is fair.