engagement marketing
复数形式
engagement marketings
1
参与式营销, 关系营销
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
Engagement marketing is a strategy focused on building strong relationships between a brand and its customers by encouraging active participation and interaction. Rather than simply promoting products or services, engagement marketing aims to involve customers in the brand experience, making them feel more connected. This can be done through activities like social media interactions, contests, polls, personalized content, and customer feedback. The goal is to create meaningful and lasting connections that drive customer loyalty, brand advocacy, and increased sales by making customers feel valued and involved in the brand’s journey.
- The tech company used engagement marketing strategies by hosting live webinars and interactive Q&A sessions to connect with potential customers and build brand loyalty.
这家科技公司通过举办实时网络研讨会和互动问答环节，运用参与式营销策略与潜在客户建立联系并建立品牌忠诚度。
- Engagement marketing campaigns on social media often involve contests and giveaways, encouraging users to interact with the brand by liking, sharing, and commenting on posts.
社交媒体上的参与营销活动通常包括竞赛和赠品，鼓励用户通过点赞、分享和评论帖子与品牌互动。
- A beauty brand implemented engagement marketing by creating a community forum where customers could share their experiences, ask questions, and receive advice from experts.
一个美容品牌通过创建一个社区论坛来实施参与式营销，顾客可以在论坛上分享他们的经验、提问并从专家那里获得建议。
- The automotive company launched an engagement marketing initiative by inviting customers to participate in test drive events and provide feedback on their experiences.
汽车公司通过邀请客户参加试驾活动并就他们的体验提供反馈，发起了一项互动营销倡议。
- Engagement marketing is effective at trade shows, where companies set up interactive booths with hands-on product demonstrations and activities to engage attendees and generate interest.
参与式营销在贸易展览会上很有效，公司在那里设立互动展台，进行产品实操演示和活动，以吸引与会者并产生兴趣。