cold-calling - Definition & Meaning

the practice of making an unexpected phone call or visiting someone in person in order to sell them goods or servicesthe practice of making an unexpected phone call or visiting someone in person in order to sell them goods or services

Cold-calling is the practice of making unexpected phone calls to potential customers or clients, typically with the goal of selling a product or service. These calls are often made without prior contact or a request from the person being called. Cold-calling is commonly used in sales and marketing, but it can be seen as intrusive, as the person receiving the call has not expressed interest in the product or service. Despite this, cold-calling remains a strategy used by many businesses to generate leads and expand their customer base.Cold-calling is the practice of making unexpected phone calls to potential customers or clients, typically with the goal of selling a product or service. These calls are often made without prior contact or a request from the person being called. Cold-calling is commonly used in sales and marketing, but it can be seen as intrusive, as the person receiving the call has not expressed interest in the product or service. Despite this, cold-calling remains a strategy used by many businesses to generate leads and expand their customer base.

例句

Sales representatives use cold-calling to generate leads and expand their customer base.
销售代表使用冷电话来生成潜在客户并扩大他们的客户群。
Cold-calling requires effective communication skills and knowledge of the product or service being offered.
冷电话需要有效的沟通技巧和对所提供产品或服务的了解。
Some consumers find cold-calling intrusive and prefer businesses to use other marketing strategies.
一些消费者认为冷电话具有侵扰性，更希望企业使用其他营销策略。