Marketing and Advertisement

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

The blurb on the back cover of the novel provides a brief summary of the plot to entice readers.

a small advertisement published in a newspaper or website, expressing requirements of a person or company

The company placed a want ad in the local newspaper seeking applicants for an administrative assistant position.

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

The website displayed a banner ad at the top of the page promoting a special sale on clothing.

to put people or things in different categories or groups

The scientist classified the organisms into different species based on their genetic traits and physical features.

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

The magazine published an advertorial about the latest skincare products, blending informative content with promotional messaging.

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

The infomercial for the new kitchen appliance demonstrated its multiple uses and featured testimonials from satisfied customers.

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

Pyramid selling schemes recruit participants with the promise of earning money by enrolling others into the scheme, rather than selling actual products or services.

a clever trick, device, or maneuver, often designed to attract attention or achieve a purpose

He pulled off a gimmick that impressed the audience.

the inclusion of a company's product in a movie or TV program as a form of paid promotion

The latest blockbuster movie featured prominent product placement, with the main character driving a luxury sports car brand throughout the film.

the practice of selling products or services using phone, mail, or email

The company launched a direct marketing campaign by sending personalized emails to potential customers, offering them exclusive discounts.

a method of selling and promoting goods and services by phone

The company's telemarketing team contacted potential clients to inform them about the new product line and offer special promotions.

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

The brand's latest video ad utilized viral marketing techniques, rapidly spreading across social media platforms and garnering millions of views.

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

During the networking event, she delivered a concise elevator pitch about her startup, capturing the investors' interest in just a few sentences.

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

The fashion brand partnered with a popular lifestyle blogger to create branded content featuring their latest collection, seamlessly integrating product placements into her blog posts and social media channels.

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

A political campaign might use dark advertising to target specific demographics with tailored messages, without revealing those ads to the opponent or the general public.

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

The marketing team implemented various strategies for conversion rate optimization, including website redesign, A/B testing, and personalized messaging.

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

An online news website may feature native advertising in the form of sponsored articles or promoted posts that blend seamlessly with the editorial content.

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

The tech company used engagement marketing strategies by hosting live webinars and interactive Q&A sessions to connect with potential customers and build brand loyalty.

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

The beverage company used guerrilla marketing by setting up pop-up street performances featuring their product in busy urban areas, surprising and delighting passersby.

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

The online retail store implemented a remarketing campaign to target users who had visited their website but left without making a purchase, showing them personalized ads on other websites they visited.

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

The luxury car brand developed a positioning strategy that emphasized its vehicles' superior performance and exclusivity, appealing to high-income customers who value prestige.

to encourage a customer to buy a more expensive or upgraded version of a product or service, or to add additional items to their purchase

When buying a new smartphone, the salesperson may attempt to upsell by suggesting a higher-tier model with additional features.

the point in the buying cycle when a consumer researches a product online before making a purchase decision

Before making a purchase decision, consumers often reach the zero moment of truth by reading online reviews and watching product demonstrations on YouTube.

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

E-commerce platforms use hyper-personalization by analyzing users' browsing and purchase histories to recommend products that match their individual preferences and needs.

a hollow space in a wall, used for putting in decorative objects such a statue, or other decorative items

The cathedral's interior was adorned with ornate niches, each housing a statue of a saint or biblical figure.