The Business World

a broad marketing strategy that uses multiple tactics to reach a wide audience, but without a clear understanding of the target market, leading to a less effective use of resources

The company's previous marketing campaign used a shotgun approach, but it didn't generate the desired results.

a business that produces a great deal of profit

The bankruptcy proceedings were initiated after the company ceased to be a going concern.

to have a busy business, selling a lot of goods or services

If the weather holds up, the ice cream truck could do a roaring business this weekend.

used to refer to something, particularly a bank account, that is providing one with a considerable amount of profit

After several years of losses, the business finally turned a profit and was in the black.

the amount that was profited or lost in an organization or company after everything was calculated

After a difficult year, the company's bottom line showed a small profit.

to engage in sexual activities in exchange for money

If she doesn't find another job soon, she may have to turn tricks to pay the bills.

a valuable or significant discovery, often resulting in financial gain or success

After months of searching, the archeologist finally hit pay dirt and discovered an ancient artifact.

(especially of a business) having a physical, real-world location

Many bricks-and-mortar stores struggled to compete with online retailers during the pandemic.

the minimum staff required for a business to run at a basic level

By the time the new employees were hired, the department had been operating with a skeleton crew for several months.

the service that is available only at certain times or under certain conditions

Due to staffing shortages, the DMV has been offering only a skeleton service, with long wait times and limited availability.

a business, product, or activity that generates a lot of profit

The company's new app turned out to be a real money spinner.

used to say that an amount of money is gained as profit in a transaction

After selling his old car, he had an extra $1,000 in his pocket.