public relations

the process of presenting a favorable public image of a person, firm, or institution

The company's public relations team worked tirelessly to manage the fallout from the recent scandal.
Effective public relations strategies can significantly improve a brand's image and customer trust.
The public relations department organized a press conference to announce the launch of the new product.
In times of crisis, strong public relations skills are essential for maintaining the company's reputation.
They hired a public relations firm to help boost their presence in the media and attract more clients.