Lingo
lede
the first sentence or paragraph of a news story, presenting the most significant aspects of the story
A lede is the opening sentence or paragraph of a news story that is designed to grab the reader's attention and provide the most important information. It summarizes the key points of the story, answering questions such as who, what, when, where, why, and how, while setting the tone for the rest of the article. A well-written lede helps draw readers in and encourages them to continue reading the full story. It is an essential element in journalism, as it conveys the core of the story in a concise and engaging way.
Synonyms
1 / 1