flavor of the (month|week)
1
someone or something that manages to attract a lot of attention and popularity for a short period of time
In the early 20th century, ice cream shops would introduce a new flavor of ice cream in order to attract customers and keep them coming back, leading to the popularization of the phrase "flavor of the month". Today, the idiom is commonly used in a variety of contexts to describe a person or thing that is currently popular or in fashion but may not have lasting appeal.
- That celebrity may be the flavor of the month in Hollywood right now, but it's hard to say whether they will have continued success in the future.
- The fashion world is constantly introducing new trends, but most of them are just the flavor of the month and quickly fade away.
- The new smartphone model is currently the flavor of the week among tech enthusiasts.