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demographics
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the statistical characteristics of a population, such as age, gender, and ethnicity
- The new marketing strategy aims to target a younger demographic.
- Researchers are studying the spending habits of this particular demographic.
- The television show has gained popularity among the 18-34 age demographic.
- The survey results showed that the largest demographic in the area was families with young children.
- Companies often tailor their products to appeal to a specific demographic.