bench
mark
Plural
benchmarks
1
a standard or point of reference used to measure or compare something, often to assess quality or performance
- The company’s customer service became the benchmark for others in the industry.
- The team's performance was assessed against industry benchmarks.
- This report sets the benchmark for future research in the field.
- The benchmark for the best-selling products is updated annually.
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2
a surveyor's mark on a permanent object of predetermined position and elevation used as a reference point
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